All the stories

All The Stories was founded by Carmen Garcia in 2021 to help businesses unlock the full potential of their customer relationships — through smart, story-driven strategic plans that fuel growth, loyalty, and lasting impact- results are our main USP.

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With a unique blend of commercial insight, creativity, and hands-on experience, Carmen specialises in consulting for luxury retail brands to foster deeper connections, retail landlords to drive engagement and footfall and launching loyalty programs, CRM strategy and strategic marketing implementation. Her work bridges the gap between big-picture thinking and actionable results.

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We turn loyalty and retention goals into measurable wins — with strategy that’s sharp, digestible, and designed to actually get done.

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From insight to execution, we craft tailored CRM and loyalty strategies, launch high-impact programs, and manage them seamlessly — all focused on delivering powerful returns for your business.

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Our experience

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We have led strategic initiatives across some of the most influential names in finance, luxury, retail, and real estate — bringing sharp insight and creative firepower to every collaboration.

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Experience and previous clients include;

NatWest, RBS, American Express, Visa, Mastercard, Avios, Virgin, Lloyds Bank, Facebook (Meta), Farfetch, Prada Group, Coach, Jimmy Choo, Sweaty Betty, Decathlon, and Cadogan Estates, New West End Company — as well as prestige beauty and fashion brands under Puig Group, including Paco Rabanne, Dolce & Gabbana Beauty, Christian Louboutin, Charlotte Tilbury, Nina Ricci, and Byredo.

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